포지션 상세
As a Partner Marketing Manager, you will have responsibility for a sizeable portfolio of Hotels.com network affiliates, publishers and direct partners from various industries in South East Asia and APAC and reporting to the Director of Partner Marketing, APAC.
As such, you will need to have a good understanding of everything within the travel purchase life cycle that a customer passes through - from how they reached a travel website to how they interact with websites to find travel products, and how best to merchandise those travel products so that travel shoppers become Hotels.com customers.
As a Partnership Marketing Manager, your main responsibilities are developing partnerships with existing affiliates, identifying and on-boarding new partners by developing marketing programs to drive productions and nurturing them to maximize order contributions to Hotels.com. This role requires a consultative approach to partnership and the individual needs to be able to create compelling proposals and negotiate deals with partners.
Focus areas:
Affiliate Marketing - Hotels.com’s objective is to be represented in the key local Affiliate Networks
• To acquire a wide range of quality publishers connected to affiliate network
• To ensure we are presented with rich tools and brand content
• To benefit from the network’s reporting tools and campaign management efficiencies, where networks permit, manage direct partners via these networks
Partnership Marketing - Hotels.com is building and managing strong direct partnerships with third parties that can provide access to large, relevant and key travel audiences in local or regional markets to promote its hotel booking distribution
• Grow new audiences via targeting key audiences
• Build brand awareness, production and synergies through association with trusted third-party brands
• Increase brand loyalty
• Support Director of Partner Marketing, APAC on partner contracts
• Design and implement marketing strategies with partners via day-to-day partner management
• Manage and optimize affiliate and partner reporting
• Optimize existing partnerships by leveraging our content, technologies, and tools
• Work closely together with the product development, technical development, analytics and localization teams to develop new and optimize existing partner tools
• Work closely together with the Regional Marketing team to define and implement partner marketing strategies
• Work closely together with the Merchandising team to ensure our product remains competitive in partner marketing activities
• Manage payment and reconciliation of affiliates and partners
• Ability to communicate in Chinese or Malay or Thai is a plus
• Strong technical skills, comfortable using multiple interfaces to gather and manipulate data – numerically driven. Must be comfortable with Excel.
• Experience in SQL would be advantageous but not essential
• Must demonstrate particularly strong and detailed knowledge of the travel business
• Familiar with content management tool & tracking systems
• Experience working with large e-commerce brands would be beneficial
As such, you will need to have a good understanding of everything within the travel purchase life cycle that a customer passes through - from how they reached a travel website to how they interact with websites to find travel products, and how best to merchandise those travel products so that travel shoppers become Hotels.com customers.
As a Partnership Marketing Manager, your main responsibilities are developing partnerships with existing affiliates, identifying and on-boarding new partners by developing marketing programs to drive productions and nurturing them to maximize order contributions to Hotels.com. This role requires a consultative approach to partnership and the individual needs to be able to create compelling proposals and negotiate deals with partners.
Focus areas:
Affiliate Marketing - Hotels.com’s objective is to be represented in the key local Affiliate Networks
• To acquire a wide range of quality publishers connected to affiliate network
• To ensure we are presented with rich tools and brand content
• To benefit from the network’s reporting tools and campaign management efficiencies, where networks permit, manage direct partners via these networks
Partnership Marketing - Hotels.com is building and managing strong direct partnerships with third parties that can provide access to large, relevant and key travel audiences in local or regional markets to promote its hotel booking distribution
• Grow new audiences via targeting key audiences
• Build brand awareness, production and synergies through association with trusted third-party brands
• Increase brand loyalty
주요업무
• New business development & on-boarding new direct partners or networks to grow the channel business and contract negotiations• Support Director of Partner Marketing, APAC on partner contracts
• Design and implement marketing strategies with partners via day-to-day partner management
• Manage and optimize affiliate and partner reporting
• Optimize existing partnerships by leveraging our content, technologies, and tools
• Work closely together with the product development, technical development, analytics and localization teams to develop new and optimize existing partner tools
• Work closely together with the Regional Marketing team to define and implement partner marketing strategies
• Work closely together with the Merchandising team to ensure our product remains competitive in partner marketing activities
• Manage payment and reconciliation of affiliates and partners
자격요건
• Minimum of 5-8 years experiences in partner marketing and/or business development• Ability to communicate in Chinese or Malay or Thai is a plus
• Strong technical skills, comfortable using multiple interfaces to gather and manipulate data – numerically driven. Must be comfortable with Excel.
• Experience in SQL would be advantageous but not essential
• Must demonstrate particularly strong and detailed knowledge of the travel business
• Familiar with content management tool & tracking systems
• Experience working with large e-commerce brands would be beneficial
