포지션 상세
Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. The Korea Publicity team is seeking a creative Publicity Manager to develop and execute publicity strategies for both local and international titles. The successful candidate will drive publicity for a diverse range of content including TV series, films, and unscripted titles, enhancing our brand reputation and audience engagement in the rapidly evolving entertainment landscape.
• Identify compelling narratives, newsworthy moments, and culturally relevant opportunities that generate earned media coverage and audience conversation.
• Build and maintain strong relationships with journalists, media partners, creators, talent representatives, production partners, and influencers.
• Lead talent publicity efforts including press tours, junkets, interviews, media events, screenings, and title launches.
• Partner closely with cross-functional teams across Marketing, Social, Content, Events, and Consumer Products to deliver integrated title campaigns.
• Demonstrate strong judgment in navigating complex communications challenges, reputation issues, and fast-moving situations.
• Stay ahead of shifts in media consumption and audience behavior, leveraging emerging platforms, creator ecosystems, and new storytelling formats to maximize title impact.
• Thrive in a collaborative, fast-paced environment while managing multiple priorities and stakeholders simultaneously.
• Fluent in both English and Korean.
• Strong storytelling instincts combined with strategic thinking and a strong understanding of business goals.
• Comfortable navigating ambiguity while making sound judgments in fast-moving situations.
• Excels at building relationships across the entertainment ecosystem.
주요업무
• Develop and execute comprehensive publicity strategies across Netflix's local and international slate, including series, films, and unscripted titles.• Identify compelling narratives, newsworthy moments, and culturally relevant opportunities that generate earned media coverage and audience conversation.
• Build and maintain strong relationships with journalists, media partners, creators, talent representatives, production partners, and influencers.
• Lead talent publicity efforts including press tours, junkets, interviews, media events, screenings, and title launches.
• Partner closely with cross-functional teams across Marketing, Social, Content, Events, and Consumer Products to deliver integrated title campaigns.
• Demonstrate strong judgment in navigating complex communications challenges, reputation issues, and fast-moving situations.
• Stay ahead of shifts in media consumption and audience behavior, leveraging emerging platforms, creator ecosystems, and new storytelling formats to maximize title impact.
• Thrive in a collaborative, fast-paced environment while managing multiple priorities and stakeholders simultaneously.
자격요건
• Have a minimum of 9 years in public relations or related expertise within the entertainment industry.• Fluent in both English and Korean.
• Strong storytelling instincts combined with strategic thinking and a strong understanding of business goals.
• Comfortable navigating ambiguity while making sound judgments in fast-moving situations.
• Excels at building relationships across the entertainment ecosystem.
