포지션 상세
Disney+ is one of the leading premium video streaming services in the world. It is the dedicated home for streaming movies and shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more. In this Partner Marketing leadership role, you will shape and bring to life Disney's APAC partner marketing strategy, leading a high-performing team to unlock growth through innovative collaborations and world-class partnerships.
• Develop and deliver on the Partner Marketing strategy for APAC with a clear view on how it will deliver business outcomes, and contribute to broader APAC goals
• Partner with Disney Partnerships team to secure new and grow existing marketing investment and effectiveness from partners
• Identify strategic opportunities that can scale across the region and with the global team
• Lead team to build market leading creative with partners
• Deliver full funnel campaigns with partners spanning ATL and BTL marketing, through working with partners to optimize sales across their digital, call centers and retail environments
• Partner with the Disney country leadership teams to align on key priorities for each market, title priorities, and goals for the market
• Provide thought partnership and guidance around opportunity sizing, identifying consumer & partner motivations, key GTM levers and clear success metrics for initiatives across existing & new partnerships in the region
• Promote an inclusive and innovative culture that values integrity, creativity and collaboration
• Build long term relationships with largest strategic partners and deliver a seamless partner experience
• Collaborate with Product & Tech, Content, Retail Marketing, and other Disney teams to advance DTC business
• Define and implement processes for identifying relevant partners and ensure effective deal execution across the region
• Ensure that Disney's guidelines, IP usage and ways of working are clearly set out, processes smooth, and creative well executed
• Excellent regional knowledge and expertise, ideally with experience in KR, JP and SEA
• Strong balance of strategic and operational skills; ability to lead in dynamic, fast-paced environments
• An expert in full funnel marketing, including Retail / Sales
• Entrepreneurial mindset: consumer-oriented and impact oriented
• Strong communication and influence skills with a track record of collaborating effectively and driving initiatives with cross-functional partners
• Adaptable, proactive, and results-driven with a strategic and agile mindset
• Experience in multinational, highly matrixed organizations
• Experience in leading teams across multiple markets in APAC
• Business development, partnerships or other client facing skills
• Strong negotiation skills
• Deep local market experience and established relationships with senior business leaders
• Consistent track record of exceeding targets
• Fluency in English is a must
주요업무
• Lead and mentor a high performing team of Partner Marketing regional experts• Develop and deliver on the Partner Marketing strategy for APAC with a clear view on how it will deliver business outcomes, and contribute to broader APAC goals
• Partner with Disney Partnerships team to secure new and grow existing marketing investment and effectiveness from partners
• Identify strategic opportunities that can scale across the region and with the global team
• Lead team to build market leading creative with partners
• Deliver full funnel campaigns with partners spanning ATL and BTL marketing, through working with partners to optimize sales across their digital, call centers and retail environments
• Partner with the Disney country leadership teams to align on key priorities for each market, title priorities, and goals for the market
• Provide thought partnership and guidance around opportunity sizing, identifying consumer & partner motivations, key GTM levers and clear success metrics for initiatives across existing & new partnerships in the region
• Promote an inclusive and innovative culture that values integrity, creativity and collaboration
• Build long term relationships with largest strategic partners and deliver a seamless partner experience
• Collaborate with Product & Tech, Content, Retail Marketing, and other Disney teams to advance DTC business
• Define and implement processes for identifying relevant partners and ensure effective deal execution across the region
• Ensure that Disney's guidelines, IP usage and ways of working are clearly set out, processes smooth, and creative well executed
자격요건
• Minimum of 12+ years of experience in marketing including significant experience in Partner Marketing, and managing Partner Marketing channels• Excellent regional knowledge and expertise, ideally with experience in KR, JP and SEA
• Strong balance of strategic and operational skills; ability to lead in dynamic, fast-paced environments
• An expert in full funnel marketing, including Retail / Sales
• Entrepreneurial mindset: consumer-oriented and impact oriented
• Strong communication and influence skills with a track record of collaborating effectively and driving initiatives with cross-functional partners
• Adaptable, proactive, and results-driven with a strategic and agile mindset
• Experience in multinational, highly matrixed organizations
• Experience in leading teams across multiple markets in APAC
• Business development, partnerships or other client facing skills
• Strong negotiation skills
• Deep local market experience and established relationships with senior business leaders
• Consistent track record of exceeding targets
• Fluency in English is a must
