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포지션 상세
Come join us at L'Oréal – the #1 beauty company in the world, spread across more than 150 markets worldwide! We've been leading the beauty industry for over 100 years, constantly evolving with the help of data, tech, innovation, and some serious science power. The Professional Products Division (PPD) is a global leader in the beauty industry, dedicated to providing exceptional haircare solutions to salon professionals and their clients. Own and drive the e-commerce channel strategy and day-to-day operations for LPP Korea across key retail and digital platforms.
• Maintain end-to-end ownership of assigned channels, ensuring product listings, assets, and promotional mechanics are consistently optimized
• Manage channel-level P&L including pricing, margin management, promotional investment, and profitability analysis
• Monitor competitor activity and translate market intelligence into actionable channel strategy
• Analyze e-commerce partner sales data to identify strengths, risks, and business opportunities
• Lead and support JBP planning and execution with key retail partners including Olive Young and Coupang
• Negotiate annual agreements and seasonal commercial terms with e-commerce partners
• Drive co-branded activations and in-platform visibility programs to strengthen brand presence and hero product sell-out
• Track JBP commitments and maintain structured reporting on performance delivery
• Define and execute the hero SKU strategy per channel, identifying priority products and scaling them through data-driven mechanics
• Lead go-to-market planning for new product launches on e-commerce, covering content, promotional mechanics, and inventory coordination
• Drive incremental growth through bundles, exclusive sets, search optimization, and review-building programs
• Localize brand assets in collaboration with agency partners and cascade across channels in a timely manner
• Work closely with internal stakeholders across Marketing, Digital, Sales, IT, and Customer Care to ensure e-commerce activities are aligned with broader brand strategy
• Align e-commerce campaign windows with above-the-line activations and partner with advocacy and influencer teams to amplify campaigns
• Hands-on experience with Olive Young and/or Coupang is required, including platform operations and promotional mechanics
• Demonstrated ability to manage channel P&L and deliver measurable e-commerce growth
• Strong analytical and financial modeling skills, with comfort across channel P&L, ROI analysis, and sell-through reporting
• Proficient in e-commerce platform tools and data sources, including Coupang Seller and the Olive Young partner portal
• Able to synthesize complex data into clear, executive-ready business recommendations
• Bachelor's degree required (4-year university), preferably in Business, Marketing, or a related field
• Professional English proficiency required for regional reporting and cross-functional communication
• Fluent in both Korean and English (for Global/Zone reporting)
• Proficient in MS Office (Power BI, Excel, PowerPoint) and data analysis tools
주요업무
• Develop and execute the e-commerce channel strategy with a focus on Olive Young and Coupang, owning the full process from product registration and PDP content setup through to promotional planning and performance delivery• Maintain end-to-end ownership of assigned channels, ensuring product listings, assets, and promotional mechanics are consistently optimized
• Manage channel-level P&L including pricing, margin management, promotional investment, and profitability analysis
• Monitor competitor activity and translate market intelligence into actionable channel strategy
• Analyze e-commerce partner sales data to identify strengths, risks, and business opportunities
• Lead and support JBP planning and execution with key retail partners including Olive Young and Coupang
• Negotiate annual agreements and seasonal commercial terms with e-commerce partners
• Drive co-branded activations and in-platform visibility programs to strengthen brand presence and hero product sell-out
• Track JBP commitments and maintain structured reporting on performance delivery
• Define and execute the hero SKU strategy per channel, identifying priority products and scaling them through data-driven mechanics
• Lead go-to-market planning for new product launches on e-commerce, covering content, promotional mechanics, and inventory coordination
• Drive incremental growth through bundles, exclusive sets, search optimization, and review-building programs
• Localize brand assets in collaboration with agency partners and cascade across channels in a timely manner
• Work closely with internal stakeholders across Marketing, Digital, Sales, IT, and Customer Care to ensure e-commerce activities are aligned with broader brand strategy
• Align e-commerce campaign windows with above-the-line activations and partner with advocacy and influencer teams to amplify campaigns
자격요건
• 3-5 years of experience in e-commerce, preferably within the beauty or FMCG industry• Hands-on experience with Olive Young and/or Coupang is required, including platform operations and promotional mechanics
• Demonstrated ability to manage channel P&L and deliver measurable e-commerce growth
• Strong analytical and financial modeling skills, with comfort across channel P&L, ROI analysis, and sell-through reporting
• Proficient in e-commerce platform tools and data sources, including Coupang Seller and the Olive Young partner portal
• Able to synthesize complex data into clear, executive-ready business recommendations
• Bachelor's degree required (4-year university), preferably in Business, Marketing, or a related field
• Professional English proficiency required for regional reporting and cross-functional communication
• Fluent in both Korean and English (for Global/Zone reporting)
• Proficient in MS Office (Power BI, Excel, PowerPoint) and data analysis tools
